How Google Ads Can Help Your Small Business
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작성자 Carma Madera 작성일24-01-23 12:12 조회26회 댓글0건관련링크
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It can be difficult to rank higher than big businesses in Google's search results because organic traffic helps popular brands appear at the top of the search results.
Luckily, there's a way for small businesses to be competitive and rank higher. Google Ads operates on a Pay Per Click (PPC) basis. Paid traffic and digital marketing can help level the playing field for smaller businesses.
If you're a small business owner and unsure whether a Google Ads account is worth it, read on for some reasons why Google Ads can help you.
Target Specific Locations
It can be hard to ensure your audience is from a specific location with digital marketing. If you are a small local business, you want your advertisements to reach an audience living in the area you provide services to or deliver to.
Small business owners can use Google Ads to target specific locations with the "Presence" setting. This setting will only show your ads to people in your target location. This way, your advertisements will reach potential customers who can give you service.
The other option is the "Interest" setting. You must manually turn this off because your ads will be shown to anyone interested in your location. This can be an issue if you only serve or deliver to your targeted location. People outside of this location may show interest in it, but they can't be a customer.
The "Presence" setting option is great for small businesses because other forms of digital marketing reach broad audiences. These people may not be in a location where being a customer is even possible. Targeting a specific location ensures you are spending your marketing budget on the right audience and area.
Receive Relevant Traffic
There are other digital marketing platforms, but most of them will not result in conversions and relevant traffic. Facebook and Instagram Ads are mostly banners, pop-ups, or ads shown in users' feeds.
Google Search and Shopping ads appear when people's search terms relate to your keywords. When someone types a search term, they have a goal in mind. If the search term is "kitchen remodeling service," they are actively searching for a business to fix their kitchen.
When someone sees an ad in the search and shopping results, they'll click on it with the intention of buying your product or hiring your service. This can help a small business because they are using marketing dollars on advertisements that will produce conversions.
Other forms such as billboards, commercials, and social media ads are not aimed at anyone with the intention of buying a product or hiring a service. Google Ads is a great traffic source and will find customers interested in your small business.
You Don't Need a Big Budget for Google Ads
Sometimes people are afraid digital marketing can be an easy way to blow through money. Google Ads is a good option for small businesses because your bids can be relatively low.
Google Ads also allow for a ton of control over the keywords and bids. If you're tracking your metrics and notice your campaigns are performing well, you can easily adjust your bids and allocate your money accordingly.
You can continuously adjust your account based on your Return of Investment (ROI). If your ROI is low, you can scale back your budget. If your ROI is high, you can increase your bids and hopefully increase your profits even more.
Also, search campaigns do not require images, graphics or video content. All you need to create a Search ad is an ad copy. A successful ad copy will have creative and informative headlines and descriptions with keywords. This means you do not need to spend money on equipment or to hire a graphic designer, videographer or photographer.
If you're unsure how to budget properly and worried about wasting money on a bad campaign, a Google AdWords marketing agency can help you set up your account and run your campaigns.
Helps You Be More Competitive
Small businesses may not have a strong brand awareness, which can make it difficult to grow and earn loyal customers or clients. When people know of your brand, they will recommend it to friends, visit your website when they need your services or product, and possibly become a loyal customer.
Google Ads can help strengthen brand awareness with Display and Video ads. Engaging and creative ads are more memorable for audiences.
Search and Shopping ads also help with brand awareness if people see your ads more than once when they type in similar search terms. Seeing an ad for the same business multiple times makes it more memorable and trustworthy for the customer.
You can also remarket with Google Ads, which helps build brand awareness. If you target an ad at past visitors to your website, they'll see your ads more frequently than competitors.
If you do your campaign right, you can rank above bigger and local competitors and gain new customers.
Final Thoughts
Small business owners should at least give Google Ads a chance. Launching a campaign can help your business generate more traffic, v=onepage&q=red%20boost&f=false gain new customers, and increase your profits. Once you see the results, you'll be happy you created a Google Ads account.
Lior Krolewicz is the CEO of Yael Consulting , an online marketing consultancy. An ex-Special Ops turned Google Ads expert, he helps eCommerce and lead generation businesses grow profitably. With experience managing budgets of $1 million per month, Lior applies his proven Fortune-500 marketing techniques to small businesses worldwide.
Luckily, there's a way for small businesses to be competitive and rank higher. Google Ads operates on a Pay Per Click (PPC) basis. Paid traffic and digital marketing can help level the playing field for smaller businesses.
If you're a small business owner and unsure whether a Google Ads account is worth it, read on for some reasons why Google Ads can help you.
Target Specific Locations
It can be hard to ensure your audience is from a specific location with digital marketing. If you are a small local business, you want your advertisements to reach an audience living in the area you provide services to or deliver to.
Small business owners can use Google Ads to target specific locations with the "Presence" setting. This setting will only show your ads to people in your target location. This way, your advertisements will reach potential customers who can give you service.
The other option is the "Interest" setting. You must manually turn this off because your ads will be shown to anyone interested in your location. This can be an issue if you only serve or deliver to your targeted location. People outside of this location may show interest in it, but they can't be a customer.
The "Presence" setting option is great for small businesses because other forms of digital marketing reach broad audiences. These people may not be in a location where being a customer is even possible. Targeting a specific location ensures you are spending your marketing budget on the right audience and area.
Receive Relevant Traffic
There are other digital marketing platforms, but most of them will not result in conversions and relevant traffic. Facebook and Instagram Ads are mostly banners, pop-ups, or ads shown in users' feeds.
Google Search and Shopping ads appear when people's search terms relate to your keywords. When someone types a search term, they have a goal in mind. If the search term is "kitchen remodeling service," they are actively searching for a business to fix their kitchen.
When someone sees an ad in the search and shopping results, they'll click on it with the intention of buying your product or hiring your service. This can help a small business because they are using marketing dollars on advertisements that will produce conversions.
Other forms such as billboards, commercials, and social media ads are not aimed at anyone with the intention of buying a product or hiring a service. Google Ads is a great traffic source and will find customers interested in your small business.
You Don't Need a Big Budget for Google Ads
Sometimes people are afraid digital marketing can be an easy way to blow through money. Google Ads is a good option for small businesses because your bids can be relatively low.
Google Ads also allow for a ton of control over the keywords and bids. If you're tracking your metrics and notice your campaigns are performing well, you can easily adjust your bids and allocate your money accordingly.
You can continuously adjust your account based on your Return of Investment (ROI). If your ROI is low, you can scale back your budget. If your ROI is high, you can increase your bids and hopefully increase your profits even more.
Also, search campaigns do not require images, graphics or video content. All you need to create a Search ad is an ad copy. A successful ad copy will have creative and informative headlines and descriptions with keywords. This means you do not need to spend money on equipment or to hire a graphic designer, videographer or photographer.
If you're unsure how to budget properly and worried about wasting money on a bad campaign, a Google AdWords marketing agency can help you set up your account and run your campaigns.
Helps You Be More Competitive
Small businesses may not have a strong brand awareness, which can make it difficult to grow and earn loyal customers or clients. When people know of your brand, they will recommend it to friends, visit your website when they need your services or product, and possibly become a loyal customer.
Google Ads can help strengthen brand awareness with Display and Video ads. Engaging and creative ads are more memorable for audiences.
Search and Shopping ads also help with brand awareness if people see your ads more than once when they type in similar search terms. Seeing an ad for the same business multiple times makes it more memorable and trustworthy for the customer.
You can also remarket with Google Ads, which helps build brand awareness. If you target an ad at past visitors to your website, they'll see your ads more frequently than competitors.
If you do your campaign right, you can rank above bigger and local competitors and gain new customers.
Final Thoughts
Small business owners should at least give Google Ads a chance. Launching a campaign can help your business generate more traffic, v=onepage&q=red%20boost&f=false gain new customers, and increase your profits. Once you see the results, you'll be happy you created a Google Ads account.
Lior Krolewicz is the CEO of Yael Consulting , an online marketing consultancy. An ex-Special Ops turned Google Ads expert, he helps eCommerce and lead generation businesses grow profitably. With experience managing budgets of $1 million per month, Lior applies his proven Fortune-500 marketing techniques to small businesses worldwide.
